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It helps us and third parties to collect information on the use of the website, for the purposes of statistical analysis in order to improve the structure and content.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
It helps to collect the user's browsing habits in order to create a profile of their interests and to show them advertisements adapted to them.